Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry

Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry

This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study.

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書目詳細資料
Main Authors:	Chew, Pei Ling, Tan, Geraldine Wei Fang, Ang, Kah Hui
其他作者:	Zafar Udin Ahmed
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/11131
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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