Factors influencing junior managers' poor decisions in new market entry

• Main Authors: Adela, Josephine, Chen, Lionel Yingren, Yeo, Marianna Xue Na
• Other Authors: Lim Kui Suen, Lewis
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/15269
• Institution: Nanyang Technological University

Junior managers today make many important marketing decisions. One of the most frequent decisions made by junior managers is new market entry. Although these managers are well educated and possess strong technical skills, they often make bad strategic decisions. This study examines four major factor...