Parents on youth gambling : an exploratory study in Singapore

• Main Authors: Thong, Wai Mun, Chen, Jingting, Chen, Grace Enhui, Neo, Cathryn Mei Qin
• Other Authors: Chan Kin Ying Brenda
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38672
• Institution: Nanyang Technological University

This study explores Singaporean parents' perceptions of youth gambling using the theoretical framework of the Health Belief Model – a model commonly used in public health communication campaigns. A first study of its kind in Singapore, it aims to understand how parents' beliefs can affect...