Cross-cultural differences in the preference for brand prominence of luxury products.

This study investigates the cross-cultural difference of women in the preference for brand prominence of luxury products as well as the motivations behind these preferences. 14 motivational scales were included in the research, and culture was identified as the moderating factor of the study. As suc...

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書目詳細資料
Main Authors:	Chen, Crystal Wanjing., Heng, Michelle Jia Xin., Koh, Yu Han.
其他作者:	Nanyang Business School
格式:	Final Year Project
語言:	English
出版:	2011
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/43657
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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