The impact of low-cost carriers on consumer travel behaviour.

• المؤلفون الرئيسيون: Lim, Song Yee., Tan, Serena Xin Miao., Wong, Yoon Sann.
• مؤلفون آخرون: Chan Ying Lock
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Recreation; DRNTU::Business::Marketing::Consumer behaviour
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44160

In recent years, the Asian aviation industry has seen a sudden influx of low-cost carriers mainly due to government deregulation. Consequently, this emergence of low-cost carriers has brought about a significant change in consumer travel behavior. As such, this study aims to identify the variables c...