The impact of types of green packaging and knowledge of packaging on consumers’ purchase intention.

• Main Authors: Gumala, Joice Vania., Chan, Michelle.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Environmental::Green marketing
• Online Access: http://hdl.handle.net/10356/48422
• Institution: Nanyang Technological University

This study was a causal research, which intended todetermine the motivation behind consumers’ purchase intention on green products/packaging. Eventually, the main objective is to provide businesses entering the green market with the survey findings of which type of packaging is more popular among co...