Awareness of the franchising concept (Awareness and promotion of the franchising concept amongst retailers in HDB estates).

• Main Authors: Cheong, Sook Fun., Ng, Eugene Keng Lin., Yong, Hsin Ning.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/51803
• Institution: Nanyang Technological University

There are two objectives to this report. Firstly, it is to ascertain the level of awareness of the franchising concept amongst small and medium-sized retailers in the HDB estates. Secondly, it is to make recommendations to the Franchise Development Centre (FDC) on how to market the concept based on...