Marketing study of serviced apartments in Singapore, 1999.

• Main Authors: Kang, Julia Su Mei., Ng, Hwee Yee., Toh, Ailing.
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9382
• Institution: Nanyang Technological University

Study on marketing aspects of the industry according to the 4 P's of marketing.A SWOT analysis is also used to examine the macro and micro economic factors of the environment.