EXAMINING THE EFFECT OF GENDER-SCENT CONGRUITY ON PRODUCT EVALUATION AND PURCHASE INTENTION
Bachelor's
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Main Author: | LOO MING MING |
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Other Authors: | NUS Business School |
Format: | Theses and Dissertations |
Published: |
2018
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147813 |
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Institution: | National University of Singapore |
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