Audi Fashion Festival: Building a brand with Singapore
Reinhold Carl, the managing director of Audi Singapore faced a difficult challenge in November 2012. The market for the number of new cars sold in Singapore had declined by an annual rate of 18% on average between 2005 and 2011. In such a market, capturing market share by value seemed more viable th...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/46 https://cmp.smu.edu.sg/case/1801 |
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| Institution: | Singapore Management University |
| Language: | English |