Brewing the perfect blend: Starbucks enters India
Despite its global brand, entry into the Indian market had not come easily for Starbucks, a premier roaster, marketer and retailer of specialty coffee that owned the largest coffee chain in the world. With its 300 million strong middle class, India held a huge opportunity for Starbucks, and had been...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/52 https://cmp.smu.edu.sg/case/1881 |
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| Institution: | Singapore Management University |
| Language: | English |