Brand Singapore: Capturing the spirit of a nation
The Singapore Tourism Board (STB) had been working on a new brand campaign to attract visitors to Singapore. However, instead of highlighting the country’s attractions and listing the reasons why it would be a good destination, they wanted to roll out a different kind of campaign that would resonate...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/418 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0009%20%5BSTB%5D/SMU-22-0009%20%5BSTB%5D.pdf?CT=1652771315921&OR=ItemsView |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |