KFC in Vietnam: American fried chicken meets Asian rice bowl

KFC in Vietnam: American fried chicken meets Asian rice bowl

In March 2024, KFC in Vietnam was closing in towards its goal of 100 new restaurants in the country by 2025. However, the company faced stiff competition from other fast-food chains like Lotteria and Jollibee, and price wars and frequent promotions dominated the competitive landscape. The other chal...

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書目詳細資料
Main Authors:	LUI, Patricia, BHATTACHARYA, Lipika, APPASAMY, Lakshmi
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2025
主題:	Competitive forces Competitive strategy Sales and marketing Business models Digital marketing Food and Beverage Management Marketing Strategic Management Policy
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/512 https://cmp-shop.smu.edu.sg/products/kfc-in-vietnam-american-fried-chicken-meets-asian-rice-bowl?variant=42560222101546
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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