The effect of psychological distance on online advertising: A case study of video enrollment advertisement of colleges
Advertising for enrolment through the Internet has become an important means of enrolment promotion in Chinese universities. However, there is currently no clear research conclusion on how to conduct effective advertising, especially on the selection of factors such as promotion time, promotion plat...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/485 https://ink.library.smu.edu.sg/context/etd_coll/article/1483/viewcontent/GPBA_AY2017_DBA_He_Xian.pdf |
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| Institution: | Singapore Management University |
| Language: | English |