Customer Reactions to Service Provider Overgenerosity

Customer Reactions to Service Provider Overgenerosity

Existing research in services marketing has mostly focused on service encounters in which the service provider fails to meet customer expectations. Service encounters in which customer expectations are exceeded have not been as thoroughly examined. This article focuses on service encounters characte...

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書目詳細資料
Main Authors:	Hooman, Estelami, De Maeyer, Peter
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2002
主題:	Business
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/2396 https://doi.org/10.1177/1094670502004003004
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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