A Customer-Oriented Approach for Determining Market Structures
A framework for market analysis based on customer perceptions of substitutability-in-use is presented. An empirical application in the financial/banking services market is used to illustrate that when product preferences are dependent on the use/consumption context (especially relevant when products...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1984
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4129 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5128/viewcontent/A_Customer_Oriented_Approach_for_Determining_Market_Structures.pdf |
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| Institution: | Singapore Management University |
| Language: | English |