Untangling influence: The effect of follower-followee comparison on social media engagement
Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual i...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7479 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8478/viewcontent/UntanglingInfluence_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
