Does Sampling Influence Customers in Online Retailing of Digital Music?
Online retailers have taken recourse to many smart marketing strategies to sell digital music. This paper investigates the strategic decisions of online vendors for offering different mechanisms such as sampling and online reviews of digital music to increase their online sales. In this research we...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/211 http://dx.doi.org/10.1007/s10257-009-0116-6 |
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| Institution: | Singapore Management University |
| Language: | English |