The role of customer regulatory orientation and fit in online shopping across cultural contexts
© 2016 This study offers valuable and timely contributions to the e-retailing and regulatory focus literature by investigating the influence of regulatory fit in the online shopping experience context, along with the mechanism underlying the fit effect. Through experimental studies conducted across...
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| Main Authors: | , , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84989850894&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55316 |
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| Institution: | Chiang Mai University |