FACTORS AFFECTING FEMALẺ̉S INTENTION TO VOLUNTARILY FOLLOW FASHION BRANDS ON INSTAGRAM
As a social media platform in which the majority of its users are mostly women, Instagram is now also broadly utilized for commercial purpose, especially in the fashion industry. It is the commodity on Instagram that dominates the market the most by encompassing 52.5% of the traded products on Insta...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24230 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
