BRAND POSITIONING STRATEGY DEVELOPMENT FOR THE PAPANDAYAN HOTEL BANDUNG
The Papandayan is one of the long standing hotels in Bandung City, and based on pre-survey research enough to illustrate that the public brand awareness of The Papandayan is good enough. But here's where to note that although a brand already has a good level of awareness, not necess...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28936 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |