PROPOSED DIGITAL MARKETING STRATEGY FOR “MONZE LEATHER GOODS” IN EMBRACING THE RAPID GROWTH OF E-COMMERCE IN INDONESIA USING E-IMC MODEL

PROPOSED DIGITAL MARKETING STRATEGY FOR “MONZE LEATHER GOODS” IN EMBRACING THE RAPID GROWTH OF E-COMMERCE IN INDONESIA USING E-IMC MODEL

Its culture of mobile connectivity has brought the switching behavior that people’s demand and expectation keeps growing due to the reason that social media has become a new need in human life. Despite the reality of the declining of in retail sales, sales in online and e-commerce grew rapidly. It s...

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Bibliographic Details
Main Author: Marwa Umniati, Asri
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/36789
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Institution: Institut Teknologi Bandung
Language: Indonesia

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