PROPOSED MARKETING STRATEGY PLAN FOR NEW HEALTHY SNACKS PRODUCT (CASE STUDY: LADIFA BITES IN LADIFA COOKIES)
The development and growth of SMEs in Indonesia is increasing, especially in the food and beverage sector. One of the food and beverage industries is the pastry industry. Demand for cookies, especially during the month of Ramadan until Eid al-Fitr, is very high, but in other months it decreases, cau...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38783 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |