The Influence of Trust towards Customer Purchase Decision on Collaborative Consumption with Usefulness of Online Sharing Review as Intermediaries
Over the past few years, collaborative consumption became a new trend in a business world (Botsman & Rogers, 2010). The trust issues has become a problem where people let everyone has the access of their goods to stranger, and according to Bostman (2012) collaborative consumption need to con...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39185 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
