THE EFFECT OF EXPECTED AND PERCEIVED SERVICE QUALITY TO CUSTOMER SATISFACTION: OPTICAL RETAIL SPECIFICALLY IN INDONESIA.
Optical retail is unique because they sell product and service at once. The creation of excellent service will lead to a satisfied customer. Hence many retailers are unconscious about the importance of service quality that turns the industry to struggle in finding the right customer wants and need...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41327 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |