BRAND ARCHITECTURE RECOMMENDATIONS FOR TINKER GAMES BRAND ALIGNMENT WITH THE PARENT COMPANY
It is known that the video game industry is growing every year and generate $137.9 billion revenue in 2018 with 11% CAGR, and estimated will reach $180.1 billion in 2021. Even Indonesia is the 2 nd place in video game revenue reach $US 465.36 million in 2017 and it has a huge potential to beco...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41400 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |