ANALYSIS AND IMPLEMENTATION OF NEW PRODUCT DEVELOPMENT METHOD: CASE STUDY OF ASIKIN AJA
The culinary subsector is the largest industry that dominates 41.69% of the overall creative economy. Asikin Aja is one of the SMEs engaged in the culinary field. This company has developed many culinary products, but none of them are successful in entering the market. By using fishbone analysis, i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41869 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |