PROPOSED MARKETING STRATEGY USING NEW WAVE MARKETING APPROACH FOR NEW BEVERAGE PRODUCT (SB CASE)
SB was launch at the end of 2016 by PT ABX. SB was still struggled to develop cider category in Indonesia as well as overcome Albens volume as its sole competitor. In 2019, ABX want to develop marketing strategy to grow cider category Indonesia and becoming no. 1 Cider brand in Indonesia. Understand...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42605 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |