THE IMPACT OF MARKETING WITH BALANCED MESSAGING ON CONSUMER BEHAVIOR (A CASE OF PREMIUM CLASS LAPTOP IN INDONESIA)
Harsh rivalry in Indonesian Laptop industry makes the manufacturer reluctant to employ balanced messaging in their marketing practices. This research aims to obtain empirical evidence whether there is an impact of balanced messaging Marketing on consumer’s purchase intention and brand loyalty. The t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45445 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |