MARKETING PROGRAM TO INCREASE THE SALES OF FISH AND SHRIMP FEED (CASE STUDY: PT. SURI TANI PEMUKA, INDONESIA)

The main objective of this study is to analyze the business and marketing strategy of PT. Suri Tani Pemuka to increasing and stabilizing the sales of fish and shrimp feed. To understand the company’s situation, we need to do an internal and external analysis of the company. External analysis was per...

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Bibliographic Details
Main Author: Angeline Wijanarko, Gabriella
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/45668
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Institution: Institut Teknologi Bandung
Language: Indonesia

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