MARKETING STRATEGY USING MOBILE APPS TO INCREASE BRAND ADVOCACY FOR DFSK INDONESIA
DFSK is one of two car manufacturers from China that enter the Indonesia market since Q4 2017 in the middle of the domination of Japanese car manufacturers in the automotive industry. DFSK enter commercial and passenger car segment with different promotion marketing strategy. For commercial car, DFS...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49231 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |