GEN Z AND M-COMMERCE: THE IMPACT OF E-SERVICE QUALITY AND ONLINE CUSTOMER VALUE ON ESATISFACTION AND E-LOYALTY
According to IBM (2017), Gen Z is on the rise as the new customer archetype. Their attitudes, practices, and aspirations are heavily influenced by relentless technical disruption, challenging economic circumstances, and complex global politics. Despite their youth, they now possess tremendous econ...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54827 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |