ANALYZING FACTORS THAT AFFECT INDONESIAN CONSUMER BUYING BEHAVIOUR TOWARDS KOREAN COSMETICS AND K-BEAUTY PRODUCTS
Recently, the popularity of Korean cosmetics in Southeast Asia has rapidly grown and gained popularity due to the spread of Korean pop culture globally, usually known as Hallyu/Korean Wave. This resulted in a market boom for Korean beauty products in Indonesia which lead to higher competition in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60961 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
