PURCHASE INTENTION IN GREEN PRODUCT ONLINE BRAND COMMUNITY (OBC)
Abstract: Due to the increasing awareness of people's environment in choosing a product, resulting in high competition in green product industry. The impact of this phenomenon is also faced by early-stage start-ups in the green product industry, which has limited funds and resources. Seeing t...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66894 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
