PROPOSED MARKETING STRATEGY FOR WEDDING COMPANY TO ENTER TO THE NEW MARKET (CASE STUDY: XYZ WEDDING SERVICES)
XYZ Wedding Services is a business owned by PT. ABC based in Bekasi, Indonesia, that focused on the wedding sector. Pandemic situations become the turning point of the company to develop the business and it now has a market in Jabodetabek area. The founder of XYZ Wedding Services aspires to grow sus...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70263 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |