DENTAL CLINIC BRANDING STRATEGIES FOR MILLENNIALS

Asia Afrika Dental, which is famous as “tukang gigi simpang lima”, has been renovated become futuristic elegant dental clinics with 10 dental treatment rooms. Known as the place for denture maker, more than 50% patients are elderly. Board of directors plan to achieve more millennial patients, as a r...

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Bibliographic Details
Main Author: Gunawan, Joseph
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/70390
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Institution: Institut Teknologi Bandung
Language: Indonesia

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