RELATIONSHIP BETWEEN MARKETING MIX ELEMENT AND CUSTOMER LOYALTY TOWARDS UNCLE CHEN RESTAURANT
The city of Bandung is one of the cities that has become a culinary destination in Indonesia with a fast growing number of restaurants. The rapid development of the number of restaurants in the city of Bandung has made the competitive environment in several segments even tighter. Uncle Chen, a resta...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71239 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |