THE UNDERLYING DETERMINANTS OF VIRAL VIDEO IN SOCIAL MEDIA MARKETING OF YOUTUBE CONTENT CREATORS
Viral Social Media Marketing, a strategy that involves a rapid dispersion of information through digital platforms , has been frequently used by social media managers nowadays. Though many believe that virality may be a “one-time event’, this paper aims to understand the different aspects contributi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72220 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |