CUSTOMERS MOTIVATION TO PURCHASE LOW COST GREEN CAR IN INDONESIA
Automotive industry in Indonesia keeps increasing year by year. Many of giant cars manufacturer such as Toyota, Honda, Mitsubishi, and even BMW and Mercedes-Benz built their own factory in Indonesia. This indicates the potential of Indonesia automotive industry to have a bright and promising future....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72371 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |