THE EFFECT OF CONTENT VIRAL VIDEO TO ENGAGEMENT AND CONVERSATION
Todays, every brand strives to become talkable. By maximizing the utility of online video, brands assign some interesting contents to make it viral then involve in audience’s conversations. This study becomes important since there is an absence investigation of viral video contents that engage audie...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72382 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
