THE INFLUENCE OF SWITCHING COSTS AND CUSTOMER SATISFACTION TO CUSTOMER LOYALTY
ABSTRACT: <br /> <br /> <br /> In the prepaid GSM mobile phone service provider industry, customer loyalty plays an important role on the customer retention program. The measurement of customer satisfaction and the identification of switching costs need to be conducted in order to...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/7323 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |