MARKETING COMMUNICATION STRATEGY TO INCREASE CUSTOMERS ACQUISITION IN DIGITAL BANK: A CASE STUDY PT BANK SUKSES BERSAMA, TBK
Digital banks have emerged as a new phenomenon in Indonesia's financial services ecosystem. Because it uses technology and provides efficient services, the emergence of the digital bank is expected to be a game changer. In 2021, PT Bank Sukses Bersama, Tbk launched the life-centered Sukses Appl...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75866 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |