EFFECT OF USING HASHTAG, CELEBRITY ENDORSEMENT, AND PAID PROMOTE TO ACHIEVEMENT OF PROMOTION OBJECTIVE IN INSTAGRAM (CASE STUDY : WOMEN FASHION BRAND)
The effort of promotion through Instagram doesn?t significantly affect the objective of promotion if brand can?t understand effective promotion tool and can influence audiences in their process of recognizing brand until deciding to buy a product of the brand. There are some promotion tools that can...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78622 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
