DRIVING CUSTOMERS ADVOCACY THROUGH CUSTOMER EMPOWERMENT VALUE IN SUPPORT OF SUBSCRIPTION-BASED DIGITAL ENTERTAINMENT SERVICES (NETFLIX)
Subscription business models are increasingly gaining attention in recent year, especially entertainment services such as music subscription, streaming TV/movies and video games. One of the service platform that comes to mind is Netflix, a subscription-based video streaming service. Video on demand...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78718 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |