NAVIGATING THE INDONESIAN MARKET: UTILIZING ETHICAL RESPONSIBILITY CSR AS A SUCCESS FACTOR IN THE FAST FASHION INDUSTRY
This research aims to identify which corporate social responsibility (CSR) ethical responsibility practices have a higher effect on Indonesians consumer purchase intention in fast fashion industries from developed countries when they seek to expand their brand to Indonesia. Two CSR ethical responsib...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80694 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
