FACTOR RELATION TO PURCHASING PAID NEWS: THE RELATIONSHIP OF INDIVIDUAL, PSYCHOLOGY AND PRODUCT KNOWLEDGE FACTORS TO PURCHASE INTENTION, WILLINGNESS TO PAY AND CHOICE OF PROFIT MODEL OPTION IN TEMPO
This research explores the relationship and influence of factors that influence purchasing decisions, namely individual, psychological and product knowledge factors on intention to pay, willingness to pay and choosing a profit or pricing model other than subscribing to non-paid Tempo digital users....
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81313 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
