VALUE CO-CREATION STRATEGY FORMULATION FOR TUSUK COFFEE TO ENHANCE CUSTOMER EXPERIENCE AND SATISFACTION
The rising coffee consumption habit among millennials has resulted in an increasing number of coffee shops, creating a competitive market landscape. Against this landscape, Tusuk Coffee, a local coffee business, attempts to navigate the competitive market by focusing on high-quality beverages and a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81318 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |