MODEL DEVELOPMENT OF FACTORS ENCOURAGING THE INTENTION TO WRITE ONLINE REVIEWS IN M-COMMERCE
Online reviews significantly impact the sustainability of mobile commerce (m- commerce) applications. Several studies have shown that online reviews are crucial for consumers when deciding to use or purchase products and services. However, in reality, less than half of m-commerce users write pr...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84608 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |