Effects of Brand- and Customer-Related Factors on Purchase Decision on Chinese Smartphone Brands in Thailand
In Thailand, the Chinese smartphone brands, such as Oppo, Vivo, and Huawei, seek to increase further their combined domestic market share of around 50% in the foreseeable future. Therefore, systematic data on the purchase decision among Thai customers on Chinese smartphone brands would be informativ...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2020
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol20/iss3/10 https://animorepository.dlsu.edu.ph/context/apssr/article/1320/viewcontent/RA_209.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |