An Integrated marketing communication campaign for Kit Kat Philippines
KIT KAT has been in the chocolate industry since 1937 and continue to provide quality chocolate bars for people all over the world. However, today, if one enters any supermarket, he will be welcomed with numerous chocolate brands and variants. Due to this, there is still competition in the chocolate...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18210 |
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| Institution: | De La Salle University |
| Language: | English |